Rhiannon WaplingPen For Purpose
Rhiannon Wapling

Over close to 10 years, I’ve worked within non-profit and community organisations in Melbourne, Australia to drive communications and marketing campaigns and initiatives.

I thrive on the challenge of working within lean, evolving and issues-rich environments and the reward of connecting customers to the information they need.

I completed my Bachelor of Communications degree at RMIT in Melbourne in 2008, where I gained a range of hands-on skills in journalism, public relations and media. Through my career, I’ve continued to build specialist knowledge in content marketing, multi-channel campaigns, writing for a diverse range of audiences and accessibility.

When I’m not writing for purpose, I’m writing for fun, reading everything I can, losing myself in podcasts, renovating my little home and fostering greyhounds to prepare them for pet life.

What’s in a name?

So why Pen For Purpose? For me, the act of writing and choosing to ‘pen’ some words speaks to the craftsmanship of writing, of selecting words with intent and building meaning and a story. I have been involved in the ‘for purpose’ sector for close to 10 years. The growing drive of organisations across the non-profit, government and corporate sectors to increase their connection to customers and communities resonates with me personally and professionally. I look forward to supporting you to craft and share purposeful communications.


Melbourne City Mission

Marketing Manager (August 2017 – present)


Communications Manager (March 2017 – August 2017)
NDIS Communications Advisor (October 2016 – March 2017)


Marketing Manager (December 2015 – October 2016)
Acting Marketing Manager (June 2015 – December 2015)
Marketing & Communications Coordinator (November 2013 – June 2015)

Connections UnitingCare

Community Relations Officer (September 2009 – November 2013)

The Oaktree Foundation

Media Resources Manager (Voluntary) (October 2007 – September 2009)

For more information on my skills and experiences, please visit my LinkedIn profile.